Cadenza writes the messaging, website copy, and lifecycle email for B2B SaaS — one documented voice from the homepage headline to the churn-save email, so the reader never meets two different companies.
A positioning line, a lexicon, and tone sliders your whole team can hold to.
Homepage, product, and pricing pages written to the funnel, not to a mood board.
Onboarding, activation, and win-back sequences wired to real product events.
Most SaaS copy isn't bad — it's inconsistent. Three writers, four sprints, and a landing page that argues with the onboarding email. We find the drift and specify it out.
one voice, documented once — then applied to every page, release note, and sequence.
Every engagement ships a voice system — a reference your team, your agency, and your next hire can all write from. The copy outlives the project.
Fixed-scope sprints and ongoing retainers for Seed-through-Series-C software teams. Scopes below are typical; every quote is written against your actual funnel and page count.
Two weeks to a messaging architecture: positioning statement, three ranked value propositions, feature-to-benefit mapping, an objection table, and a tested one-liner. The foundation everything else is written against.
Full marketing site — home, product, pricing, and about — plus the voice guide: lexicon, tone sliders, and a do/don't sheet. Written to move a visitor from skim to trial, with CMS-ready drafts.
Onboarding, activation, expansion, and win-back sequences mapped to real product events and sent at the right trigger — not on a calendar. Delivered as copy docs plus a flow diagram for your ESP.
Ongoing copy on a monthly cadence: release notes, landing pages, in-app microcopy, and the occasional sales deck — all held to your documented voice, with a 3-business-day turnaround SLA.
Either. On a sprint we hand your team a voice system they write from going forward. On retainer we act as the embedded copy function. We've also co-written alongside in-house content leads — the guide keeps everyone in tune.
A kickoff with your PM and two customer calls, plus access to your docs, support tickets, and win/loss notes. We read the words your customers already use and specify the voice around them — no invented jargon.
A single reference doc: positioning statement, ranked value props, feature-to-benefit map, objection table, lexicon, and tone sliders — plus a tested homepage one-liner. Everything downstream is written against it.
No. Sprints and suites are fixed-scope and fixed-price; retainers are a flat monthly fee with a defined deliverable list and a 3-business-day turnaround SLA. You always know the number before we start.
a brand voice is a system, not a vibe — if you can't write the next sentence from it, it isn't done.
— the working principle at cadenza
Patterns from the kinds of software teams we take on — the deliverables are real, the names are held private.
The product did three things; the site tried to say all three in one sentence. We ran a positioning sprint, ranked the value props, and rewrote the homepage, product page, and trial flow to lead with the one job buyers hired it for.
Their drip fired on a calendar, not on behavior. We mapped a lifecycle suite to real product events — first deploy, first invite, stalled setup — so each message arrived the moment it was useful and spoke in one steady voice.
Four quarters, three agencies, and a site that read like four companies. On retainer we held every new landing page, release note, and in-app string to a documented voice — so expansion copy sounded like the homepage that sold them.
Tell us your stage, your page count, and what sounds off. You'll get a fixed scope and a number — usually within two business days.